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Privacy Policy

Last updated: July 3, 2026

1. Introduction

Falora ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (falora.ai) and use our services.

Falora is operated by Stretch Innovation, registered in Belgium. By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when using our services, including:

  • Name and email address (e.g., when you sign up for a growth audit or book a demo)
  • Company name and role
  • Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address and browser type
  • Pages visited and time spent on pages
  • Referring website addresses
  • Device and operating system information

Ad Platform & CRM Data

When you connect your advertising accounts or CRM systems to Falora, we access performance data from those platforms solely to provide our services to you. This includes:

  • Advertising platforms (Meta Ads, LinkedIn Ads, Google Ads): campaign metrics such as impressions, clicks, spend, cost-per-lead, and conversion events.
  • CRM systems (e.g., HubSpot, Attio): lead and deal data such as lead status, pipeline stage, and conversion outcomes.

This data is used exclusively to power your experiment analytics and growth recommendations within the Falora platform.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our services
  • Connect your ad experiment data to CRM outcomes as a single source of truth for growth
  • Generate experiment analytics, benchmarks, and growth recommendations for your account
  • Send you marketing communications (with your consent)
  • Respond to your inquiries and provide customer support
  • Analyze usage patterns to improve our website and services
  • Comply with legal obligations

4. Google User Data and Processing

What Google Data We Collect

Falora collects and processes Google user data only when you connect your Google Ads account to use our services. This includes:

  • Google Ads account information and campaign data
  • Performance metrics from Google Ads (impressions, clicks, spend, conversions)
  • Website visitor behavior data via Google Analytics 4 (GA4)
  • Data collected and managed through Google Tag Manager (GTM)

How We Process Google User Data

We process Google data solely to:

  • Provide you with campaign performance dashboards and insights
  • Generate recommendations for optimizing your advertising campaigns
  • Analyze campaign effectiveness and ROI
  • Help you make informed decisions about your marketing strategy

Google Data Sharing Policy

Falora does NOT share, sell, transfer, or disclose your Google user data with any third parties. Your Google data remains your own and is used exclusively for the purposes of providing the Falora service.

We do not:

  • Sell Google user data to third parties
  • Use Google data for advertising purposes (except within your own Google Ads accounts)
  • Transfer Google data outside the EU
  • Share Google data with analytics providers or marketing partners

Google Data Storage and Location

All Google user data is stored in the European Union on Google Cloud Platform (GCP) infrastructure. Data is encrypted in transit and at rest. We use industry-standard security practices to protect Google data and do not process Google data on servers outside the EEA.

Compliance with Google Policies

Falora's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Falora complies with Google's policies on user data and maintains all required agreements with Google regarding API access and data handling.

5. Anonymized Data & Trend Analysis

Falora may use anonymized and aggregated data — from which no individual client, company, or campaign can be identified — to train internal models and identify general market trends. Examples include average cost-per-lead benchmarks by industry or common ad format performance patterns.

This anonymized data:

  • Will never be used to disclose, reconstruct, or infer information about any individual client's campaigns, strategy, or results.
  • Will only surface general, non-attributable trends and benchmarks.
  • Is never shared with other clients or third parties in identifiable form.

Individual client data is always kept strictly separated and confidential.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. These include:

  • Essential Cookies: Required for the website to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our website (e.g., Microsoft Clarity).
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness (e.g., Leadinfo).

You can manage your cookie preferences through our cookie consent banner or your browser settings.

7. Data Storage and Security

Data Hosting and Location

Your personal data, including Google user data, is stored in the European Union on secure Google Cloud Platform (GCP) infrastructure. We do not transfer data outside the EEA.

Security Measures

We implement appropriate technical and organizational measures to protect your information, including:

  • End-to-end encryption for sensitive data
  • Secure API connections for Google data integration
  • Regular security audits and penetration testing
  • SOC2 Type II compliance (in progress)
  • Data encryption both in transit and at rest

We maintain Data Processing Agreements (DPAs) with all service providers and comply with GDPR requirements for data protection.

8. Your Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):

  • Right to Access: Request copies of your personal data.
  • Right to Rectification: Request correction of inaccurate data.
  • Right to Erasure: Request deletion of your personal data.
  • Right to Restrict Processing: Request limitation of data processing.
  • Right to Data Portability: Request transfer of your data in a structured, machine-readable format.
  • Right to Object: Object to processing of your personal data.

To exercise any of these rights, please use our data deletion request form or contact us using the information below.

9. Third-Party Services and Data Sharing

Services Used on Our Website

We use the following third-party services for analytics and marketing on our website:

  • Microsoft Clarity: Website analytics and user behavior analysis
  • Leadinfo: B2B lead identification on our marketing website
  • Google Cloud Platform: Data storage and processing (EU region)

Important: Google User Data is NOT Shared

The third-party services listed above do NOT have access to your Google user data. They only collect and process data about your interaction with our marketing website (falora.ai).

Client Ad Platform and CRM Integrations

When you connect your ad platforms or CRM systems to Falora, we integrate with:

  • Meta Ads API (only when connected by the client)
  • LinkedIn Ads API (only when connected by the client)
  • Google Ads API (only when connected by the client)
  • HubSpot (only when connected by the client)
  • Attio (only when connected by the client)

Client ad platform and CRM integrations are initiated by you and can be disconnected at any time. Data from these integrations is not shared with other third parties.

Third-Party Privacy Policies

Each third party has its own privacy policy. You can review them at:

10. Google Services on Our Marketing Website

Falora uses the following Google technologies for analytics and marketing on our website (falora.ai):

  • Google Analytics 4 (GA4): To understand website traffic and user behavior
  • Google Tag Manager (GTM): To manage analytics and marketing tags
  • Google Ads: For conversion tracking on our marketing website

These services collect data about visitors to our marketing website but do NOT access or process your Google Ads account data or Google user data stored in our dashboard.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Ad platform and CRM data is retained for the duration of your active subscription. Upon your request for data deletion through our data deletion request form, we will permanently remove all your data (including Google data) from our systems within 30 days.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Falora - Powered by Stretch Innovation
Email: gauthier@falora.ai
Data Deletion Request Form: https://falora.ai/data-deletion-request

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