✽ Cases
Strategy that became pipeline.
A strategy deck is where most GTM engagements quietly die. These are the ones that didn't: real funnels, real experiments, real numbers.
FLAGSHIP CASE Volta · Belgian comms agency
From 2 leads a week to 236 in-ICP leads a month.
Deep expertise, blank funnel. Falora set the strategy, built the qualification infrastructure, and ran a 12-experiment roadmap across three sprints.
READ THE FULL CASE → 236
in-ICP leads / Q
28%
ICP quality rate
€7.05
lowest CPL
1.30%
highest CTR
Series B SaaS
LIVE
Confidential · €18M ARR
12 campaigns in 90 days, CAC down 34%, all without hiring.
−34%
CAC
12
campaigns / Q
€780K
pipeline
Fintech scale-up
IN PROGRESS
Confidential · Series A
Outbound + paid rebuilt around a sharpened ICP. Case in progress.
TBD
CAC
8
experiments
Q3
publish
B2B marketplace
IN PROGRESS
Confidential · seed → A
Two-sided acquisition loop under construction. Case in progress.
TBD
CPL
6
experiments
Q3
publish
Your funnel could be the next case.
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