The GTM engineering
field manual.
Honest, in-depth pieces on GTM engineering, autonomous revenue, and the EU AI Act. Written for B2B leaders building modern go-to-market.
AI SDRs vs human SDRs: 7 conditions where AI loses
Honest analysis: 7 conditions in which AI SDRs underperform human SDRs, plus the 4 scenarios where they win. The fitness test for your pipeline.
The Autonomous GTM Maturity Model: from copilot to self-driving
A 5-level maturity model for autonomous GTM. Use the diagnostic to test whether your AI vendor is a copilot pretending to be an agent. Plus how to move up a level.
The EU AI Act + your AI GTM stack: a 2027 audit map
A 7-point audit of where the EU AI Act and GDPR intersect with your AI GTM stack. AI SDRs, lead scoring, content disclosure, conversation intelligence, cold email and vendor due diligence.
The anatomy of a GTM engineering system: 7-layer reference
The 7-layer reference architecture for autonomous B2B GTM. Signal, identity, reasoning, orchestration, activation, measurement and governance. With vendor map.
GTM engineering vs growth marketing: the 2026 CMO guide
GTM engineering replaces parts of growth marketing in 2026. Definitions, role split, salary, tooling and a 5-step transition path for B2B CMOs.
The outbound agency cost autopsy: why software wins in 18 months
We crunched the numbers on 12 outbound agencies. Median: €18K spent, 4 meetings, 0 closed-won. The cost calculator and the migration playbook.