Sound familiar?
Four situations we hear almost every week. You don't have to fit a job title. Just recognise yourself in one of these, and if you do, we should probably talk.
The founder who is the sales team
“I close every deal myself, and now I’ve run out of me.”
Founder-led sales got you here. It won’t get you to the next stage: your calendar is the bottleneck, the pipeline lives in your head, and growth stops the week you go on holiday.
We build the engine that generates and qualifies pipeline for you. You walk into meetings that are already warm, the playbook lives in your account (not your memory), and the business keeps selling when you’re not in the room.
- → Map your ICP from the deals you already won
- → Always-on outbound + LinkedIn to fill the calendar
- → Qualification so you only meet real buyers
- → Documented playbook that never lives only in your head
The “where does my budget even go?” marketer
“I spend on marketing. I have no idea what comes back.”
Money goes out, things happen, dashboards light up, but nobody can connect euros-in to deals-out. So every budget conversation is a guess, and the first thing cut in a tough quarter is the thing you can’t defend.
We wire up full-funnel attribution so every campaign reports back in pipeline and revenue, not impressions. You finally see which euro closed which deal, and we kill what only makes noise.
- → Full-funnel attribution back to closed-won
- → One dashboard: euros in, pipeline out
- → Cut the campaigns that only make noise
- → Double down on what actually closes
The pipeline-obsessed B2B team
“Our whole business runs on pipeline.”
If revenue depends on a steady flow of qualified conversations, you can’t leave the top of funnel to referrals, luck, and whoever shouted loudest in the last meeting.
We run an always-on loop that keeps the top of funnel full and the CRM clean: sequenced experiments, a written hypothesis per campaign, and a weekly read on what to scale or cut.
- → Sequenced experiments across channels
- → A written hypothesis per campaign
- → Weekly read on what to scale or cut
- → Clean CRM routing, tagged by segment
The one about to post a sales job
“I want to grow, so I figured I’d hire a salesperson.”
A first sales hire is €70k+ a year, three months to find, three more to ramp, and if it doesn’t click, you’re back to square one, minus a year. That’s a big bet on one person’s calendar.
Stand up an always-on growth engine first. It runs in days, not a hiring cycle, costs less than a salary, and the playbook stays in your account. Prove demand, then hire into a machine that already works, instead of hoping one rep builds it from scratch.
- → Stand up the engine in days, not a 3-month hire
- → Test demand before you commit to headcount
- → Keep the playbook in your account, not their head
- → Scale spend up or down, cancel any time
Recognised yourself?
Then you already know the problem. Book 20 minutes and we'll tell you, straight, whether the loop fixes it for you.
Book a 20-min demo