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Free playbook

Stop wasting money on ads. Own your leads.

A 14-page playbook for founders who are done renting pipeline from Google and Meta. Build leads that keep coming in after the budget stops.

  • See exactly where your ad euros leak
  • Find the channels you already own
  • A weekly test loop you can run solo
−22%
average CAC across 160+ B2B teams
Free playbook · 14 pages
The Owned-Pipeline Playbook

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What's inside the guide

The Owned-Pipeline Playbook · 14 pages
01

The rent trap

Why paused campaigns go silent the same day, and what owning pipeline actually means.

02

Audit your spend

A one-page framework to find the 20% of spend driving 80% of the waste.

03

Owned channels

The five channels small teams can compound without a media budget.

04

Your 90-day plan

Targets, cadence, and the single metric worth watching.

“We cut our ad budget by a third and still grew pipeline. The playbook made it obvious where the waste was.”
Founder, SaaS · 12 people

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Built for founders with fewer than 10 people on payroll. Free, instant, no strings.