Free playbook
Stop wasting money on ads. Own your leads.
A 14-page playbook for founders who are done renting pipeline from Google and Meta. Build leads that keep coming in after the budget stops.
- See exactly where your ad euros leak
- Find the channels you already own
- A weekly test loop you can run solo
−22%
average CAC across 160+ B2B teams
Free playbook · 14 pages
The Owned-Pipeline Playbook
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Open The Owned-Pipeline PlaybookWhat's inside the guide
The Owned-Pipeline Playbook · 14 pages01
The rent trap
Why paused campaigns go silent the same day, and what owning pipeline actually means.
02
Audit your spend
A one-page framework to find the 20% of spend driving 80% of the waste.
03
Owned channels
The five channels small teams can compound without a media budget.
04
Your 90-day plan
Targets, cadence, and the single metric worth watching.
“We cut our ad budget by a third and still grew pipeline. The playbook made it obvious where the waste was.”
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Built for founders with fewer than 10 people on payroll. Free, instant, no strings.